In today's business marketplace, success is contingent on companies effectively communicating the distinctions and benefits of their brand compared to those of the competition. Fenzi Media Group specializes in creating strategic target marketing campaigns that create a synergy between your marketing message and your business objectives in order to successfully profile your target audience and deliver results.
We start by carefully analyzing the marketing challenges your company faces from all perspectives. We implement marketing strategies and tactics that will assist in identifying the most profitable prospects to target and the most compelling brand.
THE IMPORTANCE OF YOUR COMPANY'S BRAND
Fenzi Media Group will assist your company in developing a strong brand that will represent your company to your customers, clients and prospects.
Your company's brand is defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Your company's branding is about getting your prospects to recognize you as the only one that provides a solution to their problem.
The objectives that a good brand will achieve include:
- Delivers the message clearly
- Confirms your credibility
- Connects your target prospects
- Motivates the buyer
- Solidifies user loyalty
To succeed in branding, you do this by integrating your brand strategies through your company at every point of public contact. Your brand is the foundational piece in your marketing communication and one you do not want to be without.
FENZI MEDIA GROUP WILL HELP YOUR COMPANY WITH THE FOLLOWING....and much more:
IDENTIFY AND REACH NEW MARKETS Analyze your marketplace, products and services and develop a plan to expand your reach.
STRATEGIC THINKING Program development that delivers your message to target markets.
MARKET RESEARCH Analysis of your target market, definition of its demographics and current trends.
CORPORATE ID PROGRAMS Development of logos and graphic style which is representative of your company, distinguishing you from the competition.
INTERACTIVE MEDIA From developing corporate websites, campaign / event sites, e-marketing emails and landing pages, banner and online advertising, and multimedia presentations. FENZI Media Group starts with the client's goals and incorporates the company's brand into every effort.
GRAPHIC DESIGN From trade advertising to brochures and sales support materials, your message will be conveyed with maximum impact.
THE TRADE SHOW EXPERIENCE FENZI Media Group can turnkey your trade show experience and manage all aspects including booth design as well as supervise show sign-up through show setup.
DIRECT MAIL, EMAIL & PRINTING SERVICES FENZI Media Group will manage every aspect of an email and direct mail effort from strategic planning, list selection and purchase, design, print and fulfillment.